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Face to face: bathroom small and medium enterprises of the" big four" survival strategy
Date:2012-5-21

2011-12-8

"The transformation and upgrading of enterprises to solve the enterprise survival difficult core problem", in the industry has reached a consensus, then, bathroom small and medium enterprises how to transform and upgrade?

One is the innovation of mode of production, optimize the industrial structure

Industry to upgrade, innovation is essential. Earlier, China ceramic sanitary ware business is a single production mode. With the real estate and construction industry to flourish, people on residential comfort, health, safety, energy saving, life has a higher request, ceramic sanitary ware business single production mode can not meet people's demand for a complete home furnishing, diversified production patterns become business transformation and upgrading process important task.

On the other hand, innovation of science and technology to promote the upgrading of products

Ceramic enterprises has been known as the high energy consumption, high pollution, high consumption of" three high" enterprises. National" Twelfth Five-Year Plan" further emphasized in protect environment and resources, achieve rapid growth of economy. In the construction of a resource-saving, environment-friendly society in the process, social enterprises in the environment of increasingly high demand. Ceramic enterprises only to the scientific and technological innovation continue to promote the upgrading of products, to win more value.

Third aspects of innovation to open up the domestic market, the new channel

Innovation must be guided by the market. " There is no innovation and no market power of discourse, there is no innovation enterprises will be no development." A ceramic industry known as is said. In recent years, many foreign trade export-oriented ceramics brand, face the international market of unsafe factors and changes in the exchange rate, export barriers, anti-dumping and other reasons, have market turning to home. Industry also pointed out, bathroom to domestic sales, the most important factor is to open the domestic market innovation, new channels.

In addition, the relevant departments should actively assist the enterprises to cope with the frequent trade barriers

Enterprises will strive to impact to a minimum; industrial policy to encourage enterprises to adjust structure, development of high value-added products, continue to extend the value chain, speed up the whole industry upgrading and integration of resources, improve the competitive ability; appropriately raise the access threshold for the industry, tighten the new investment projects, and accelerate the elimination of backward production capacity reduce the pressure of excess production capacity, industry.

 
 

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